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Europe has emerged as a prominent marketplace for frozen goods trade and commerce. Driven by diverse influencing factors and global as well as domestic trends, Europe frozen bakery and pastry market is attaining new peaks in recent times. Newer technology systems such as the individually quick-frozen (IQF) method is trending in the frozen food processing all across the world. This method of freezing technique has significantly claimed its place in the Europe frozen bakery market actuated by natural shelf-life promotion without the usage of any preservatives. Furthermore, the ingredients such as fruits, herbs, and vegetables used bakery processes also depend largely on this unique freezing procedure whereby promoting the growth of Europe’s frozen bakery market to propel positively. Apart from the usage of IQF technology services to manufacture, transport, and distribute frozen pastry and bakery all through Europe, there is a wide dependence on flash freezing (cryogenic freezing) technique in this region. One of the most recent developments in the frozen food industry, cryogenic equipment is utilized to freeze processed bakery goods such as croissants, wafers, bread, cakes, pastries, and others. The usage of low-temperature gases in freezing processes successfully eliminates harmful food additives whereby enhancing the food quality and natural ingredients. As Europe is experiencing an increase in its GDP in the past few years, there is an elevation in individual expenditure on several goods and services: food and flavors experiencing the primary sales rate. According to Eurostat, the European Union experienced a 73.1% employment rate for the year 2018. With a larger section of the employed population, the demand for convenience foods is higher which is likely to boost the economic income of the Europe frozen bakery and pastry market in years to come forth. Consequently, induced by a strong purchasing power of the population combined with flash freezing and IQF technology, Europe frozen bakery and pastry market leveraged a revenue of $8.2 billion as of 2018. Additionally, there is a huge demand for frozen delectable such as bakery goods which will increase at a noticeable CAGR of 8.13% during the forecast period of 2019-2025.
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Apart from other processed and industrial frozen bakery foods traded in Europe, cakes and pastries are generating huge demand influence over the niche market. Gaining wide acclamation in celebratory events and household occasions, there is a huge requirement for cakes and pastries in European countries. Furthermore, wheat-based foods which include also include cakes accounted for nearly 10% of the export trade for U.K. food and drink and is ranked among the top 50 exported food products, as per the Food and Drink Federation. Acquiring an imperative place in the U.K. trade business, the distribution procedure of cakes and pastries requires efficient freezing whereby to increase the shelf-life. Significantly, IndustryARC’s analysis report highlights that the demand for frozen cake and pastry is estimated to grow at 6.2% CAGR through to 2025 which will eventually push forth Europe frozen bakery and pastry market growth.
Organic Ingredients And High Nutritional Drives Frozen Bakery Industry:
Growing awareness about the application of chemical ingredients and related health concerns has evoked a wide-scale usage of organic products in the food and beverage industries. Concurrently, the European baking industry is progressively embracing the vegetable and fruit ingredients for enhancing color and flavor and also including organic additives and preservatives for manufacturing several baked products. Organic bread, cakes, cookies, and several other products are overwhelmingly gaining huge demand whereby constantly uplifting the scope of growth for Europe frozen bakery and pastry market. Also, the rise of the ‘free-from” trend across the world has penetrated the European food industry simultaneously thereby upheaving the growth and development of the niche market. A new revolution of gluten-free products are preferred by a larger section of the population due to the related health disorders such as intestinal damage, digestive complications, and many others. Consequently, as the trend for gluten-free and organic bakery products is experiencing a surging demand in Europe the niche market will likely acquire huge demand prospects in the future years.
Cold Chain Facilities Promoting Bakery Food Demand:
With an enormous frozen food industrial business in Europe which has flourished extensively in the past few decades, there is a huge requirement for adequate cold chain and logistics services to maintain the quality of food products. Furthermore, bakery items and pastries necessitate cold storage services from the place of manufacturing since they are vulnerable to outside temperatures. Additionally, there is a large base for cold chain facilities in Europe which creates a better opportunity scopes for the frozen bakery and pastry industries to propel and acquire huge revenue. This is justified with the assessment made by the European Cold Storage and Logistics Association (ECSLA) which stated that the total refrigerated storage facilities throughout EU account for nearly 60 million cubic meters. Consequently, with a huge cold chain technology Europe frozen bakery and pastry market will eventually prosper and accumulate huge revenue in the forthcoming years.
Leading Contributing Companies In Europe Frozen Bakery And Pastry Market:
As a leading region in the frozen foods market, Europe also experiences a huge opportunity scope for the frozen bakery and pastry market owing to which it is the center of commercialization. Significantly, several food and beverage companies have established their business in European countries influenced by the prospect of demand generation and economic development. Additionally, as a means of extracting huge wealth and customer base, these companies spend a colossal amount of their money in R&D to manufacture and deliver novel products and techniques. These pioneering companies in Europe frozen bakery and pastry market include Aryzta AG, Associated British Foods plc, Bridgford Foods Corporation, Cargill, Incorporated, Conagra Brands, Inc., Europastry S.A, Flowers Foods Inc., General Mills Inc., Grupo Bimbo, and Lantmännen Unibake.