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The growth in this market can be mainly attributed to the growing clinical applications of holography in the healthcare sector, rising adoption of holography products in biomedical research and medical education, and emergence of holography as a promising technology in representing complex 3D structures. In this report, the global Medical Holography Market is segmented on the basis of product type, application, end user, and region. Based on product type, the market is segmented into holographic displays, holography microscopes, holographic prints, holography software and holoscopes. On the basis of application, the Medical Holography Market is segmented into three segments namely medical imaging, medical education, and biomedical research. While on the basis of end user, the Medical Holography Market is segmented into research laboratories, academic medical centers, pharmaceutical and biotechnology companies, and hospitals and clinics.
In 2015, the holographic displays product segment accounted for the largest share of the Medical Holography Market. This market is primarily driven by the increasing adoption of holographic displays in diagnostic imaging and for medical teaching and training as these displays provide high-quality real-time 3D images which attracts the user effectively.
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In 2015, North America represented the largest regional market, followed by Europe, Asia-Pacific, and the RoW. North America represents the fastest-growing region for the Medical Holography Market, primarily due to increasing research initiatives in holography technology, adoption of holographic products by research laboratories and academic centers, and increasing healthcare expenditure in the U.S.
The medical holography market in North America is expected to grow at the highest CAGR during the forecast period. Factors such as increasing demand for noninvasive and radiation-free imaging techniques coupled with the growing geriatric population and increasing number of imaging procedures across the region are driving the growth of regional market.
Key players in the market include EchoPixel, Inc. (US), RealView Imaging Ltd. (Israel), Mach7 Technologies Pte. Ltd. (Australia), Ovizio Imaging Systems (Belgium), Holoxica Ltd. (UK), zSpace, Inc. (US), Lyncée Tec (Switzerland), Eon Reality (US), Zebra Imaging (US), Nanolive SA (Switzerland), and Holografika Kft. (Hungary). Some of the key strategies adopted by the market players include new product launches; investments; mergers and acquisitions; and agreements, collaborations, and partnerships.
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